Kim Romagnuolo
Writer | Editor
DoorDash_icon_RGB.jpg

DoorDash

From 2018 through 2022, I contributed copy to pivotal DoorDash creative initiatives. As in-house Copy Lead, I utilized data-driven insights to craft copy for customers and merchants.

 

Senior Copywriter

DoorDash

Kim Romagnuolo led diverse copywriting projects, developed marketing strategies, and collaborated with teammates to enhance brand messaging for DoorDash's products.
 

OOH

360 Campaigns
Product & Promotions

 
OOH copywriting from 2019 to 2021

PRODUCT LAUNCH | Display & Digital Signage

The joy of not cooking is one of many reasons to order in with DoorDash.
 

The Lunchroom

DoorDash x 24+ Restaurant Partners

ROLE
Copywriter // Conceptual Collaborator
Brand Activation • Growth Marketing • Partnership Marketing

DoorDash Lunchroom campaign copy strategy by Kim Roma creative lead copywriter

SCOPE
Microsite, In-App, Social

AR LENSCopy positioned the lens as hands-on experience: “bring the restaurant home” not “order food.'“ Launched one month post-campaign to refresh reach with younger demographics (75% Snapchat users ages 13-34).
 

AR LENS
Copy positioned the lens as hands-on experience: “bring the restaurant home” not “order food.'“ Launched one month post-campaign to refresh reach with younger demographics (75% Snapchat users ages 13-34).

 

Kitchens Without Borders

Behind every kitchen is a human story.

 

Food is Forever

Valentine’s Day 2020

 

DashMart


Scope
Mobile app, website, email, push notifications
Media: Strategy, Creative: Mobile, Internal Comms
Role: Copy Lead

BLOG | Introducing DashMart

➔

For years, people have used the DoorDash platform to access the best in their communities. During these trying times, our platform has become a critical lifeline to those we serve, and we’ve been hyper-focused on building new products that meet the immediate needs of…

SOCIAL | Recipe Week

Food Network stars and insta influencers launch new category delivery with exclusive recipes and all the ingredients delivered with DoorDash.
 

Open For Delivery

Launched crisis response campaign supporting local restaurants during lockdown, driving 8.7M incremental orders.

 

Scope
TV, social, email, website
Agency: The Martin Agency

SOCIAL

 

BLOG

SOCIAL

Boredom Busters, The Flavor Forecast & more ➔

Hello, Pinterest. Concept & Copywriting. Learn more…

DoorDash News, Blog, Socials, and more brand stories ➔

 

SUPER BOWL LV

The Neighborhood

Get More to Your Door

In-house copywriting for Sesame Street x DoorDash partnership at kimroma.com.


Scope: Email, In-App, Social, TV
Role: In-House Copywriter
Partners: The Martin Agency, Sesame Workshop

 
 
 
 
 

DashPass

Scope
Email, in-app, paid media

All rights reserved by kimroma.com. Trademarks are the property of their respective owners and affiliated parties mentioned. Content may not be reproduced, downloaded, disseminated, published, or transferred.