2016: Launched brand voice while keeping it playful, not precious.
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Defining the label’s DNA
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The Voice: Established their signature Franglish wit and approachable confidence. Created copy that let customers know they were in on the joke across product and platforms. "We wanna be on you" remains their rallying cry.
Post-launch: Serious 7-ply cashmere, unserious attitude. The Marin Sweater became fashion's most Instagram'd knit.
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La Bande Stories
Waris in the Lebowski Coat. Sold out 3x.
Hi, We’re La Ligne.
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