Saks Fifth Avenue
Copywriter & Content Editor
& more SAKS.COM ➔
Emerging Designers | 2018
Created landing pages and seasonal emails that boosted sales while keeping Saks’ luxury feel approachable and exciting.
FALL FASHION
Editorial
HOLIDAY 2018
Gift Guide
THEATER OF DREAMS / Holiday 2018 / Shifted from fall's editorial sophistication to gift-guide practicality while maintaining elevated tone.
Shop Saks
Gift-giving is all about choices.
Campaign copy mapped shopper choices in flowcharts. All roads led to Saks.
Developed decision-tree conceptual copy positioning Saks as the answer to every gifting dilemma—from 'Jeans, not Dad's' to holiday wins.
Scope
CPG | Catalog Covers | Brand Identity
Fashion & Beauty | Consumer Brands
Agency: Pentagram
Fall 2018 Magalog
FALL FASHION / September 2018 / Copyediting
