Scope
Email, Site, Social, Owned & Paid Channels, Editorial
Elevating Eco-Functionality
FREELANCE COPYWRITER 2022 – 2023
PARAVEL TRAVEL
Campaign and social‑first copy fueled peak growth between 2022–2023 with nearly 45% revenue increase and surging engagement in the DTC space.
2.1%
engagement rate per social post, outperforming travel and lifestyle benchmarks (average 1.1%)
Mother's Day, 2022
How does Paravel stack up on sustainability?
One of the hallmark products of Paravel is the brand's 100 percent carbon neutral luggage. There are three size options: the Aviator Carry-On, Aviator Carry-On Plus and Aviator Grand, the checked size. The Aviator Grand—Paravel's first checked luggage to date—features a recycled polycarbonate exterior, a lining made from 21 recycled plastic water bottles, recycled zippers, a recycled aluminum handle, vegan leather detailing, and steel handles.
In travel accessories, Paravel makes Negative Nylon Packing Cubes and Compression Cubes—both of which are comprised of OEKO-TEX and Global Recycle Standard certified water-resistant Negative Nylon. The four-pack of Packing Cubes is made from 16 upcycled plastic water bottles, while the Compression Cubes are made from 10.
